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Search Engine Optimization
More "Live Text" on your website allows for better searching. Write some articles, add links and create some discussions. That will help draw users to your site. When adding photos, be sure to add Titles and Descriptions and get people to talk about them! This text will help searching your own site as well as lettings other sites find yours!
Use the keywords fields throughout
Keyword fields are located in your control panel for your website, articles, topics and photo album. If you want better searching within your website or higher standings in search engines, be sure to add some keywords.
Website folder
Try not to change your website folder too often if you are looking for stability, changing that folder will cause other people who have linked to your site to get "a page not found error" Changing the website name won't affect the link, but possibly in the search. Also rememeber if you change your website folder, the old name used is "Up-For-Grabs" for any other site, so it may not be there again if you want to change it back.